We came from operating facilities and assets for major organizations, with more than 15 years of experience — so we know contract reality before system screens.
IBMSilver Business Partner
Maximo, with Saudi Arabic expertise, from licensing to return.
An IBM-registered Business Partner for asset management on Maximo — an Arabic team that localizes, implements and trains your people across government, individuals and companies, tunes it to your contract reality, with guaranteed output quality and supporting AI technologies.
Asset readiness97%+4%
Open requests12-6
SLA compliance96%+6%
Administrative building — unit status
L3
L2
L1
G
OperatingScheduled maintenanceUrgent request
Active work orders
Central AC unit — L2WO-4821
Generator maintenancePM-0937
Sensor calibration — CH-01WO-4833
IBMSilver Business Partner
An authorized IBM Business Partner in the Kingdom
Reef Value is an authorized IBM Business Partner for the resale and licensing of IBM Maximo Application Suite in the Kingdom of Saudi Arabia, classified as an authorized reseller and system integrator. The partnership gives you a license from its source and a direct escalation path to IBM; we give you what comes after: adoption, operations and measurement.
Authorized ResellerSystem IntegratorMaximo Application Suite
About Us
Reef Value — Saudi technology from Riyadh
Reef Value is a Saudi technology company headquartered in Riyadh. Its Reef Solutions division develops enterprise business systems, and MAS is its arm for Managed Asset Services: licensing, launch, adoption, training and operations for IBM Maximo Application Suite.
Our team comes from the smart facility management field in the Kingdom, with more than 15 years of experience alongside Maximo implementation projects over those years. Reef Value was founded as the culmination of that journey, built on the team's asset and facility management expertise — so we start from the numbers you are measured on, not from system screens.
Authorized IBM Business PartnerFor the resale and licensing of Maximo Application Suite in the Kingdom
In-house software divisionReef Solutions builds the integrations and custom applications
Arabic-firstTraining, documentation, support and workflows in your teams' language
Why MAS
Our competitive advantages
We are not just a license reseller — we take Maximo beyond go-live with Arabic field expertise.
Interfaces, training, documentation and support in Arabic — because real adoption is what decides the return.
Structured programs for government entities, individuals and companies that keep the capability inside your organization, not with a vendor.
A five-phase methodology with clear delivery standards — no system handed over and then left unused.
Prioritizing maintenance and suggesting actions from real data — with the final decision in your engineer's hands.
Integrations and extensions are built by our engineers through Reef Solutions, with no waiting on a third party.
Asset panel
This is what your assets look like when they are managed with data
A trusted asset tree, the health of every asset with its numbers, a maintenance curve shifting from corrective to preventive, and work orders closed on time, all in one screen that operators and leadership see together.
Asset readiness96%+3%
PM compliance94%+5%
Overdue work orders3-4
Asset tree
- Main Campus
- Admin Building A
- Central chilled water system
- Chilled water pump CHW-P-02A-10482
- Chiller CH-01A-10471
- Electrical systems
- Standby generator G-02A-10390
- Laboratories Building B
Asset health · Chilled water pump CHW-P-02
82Health score
Vibration4.1 mm/s
Bearing temperature71 °C
Run hours since last service1,240 h
Maintenance curve · 12 months
Corrective ↓
Preventive ↑
Work orders
Vibration check — Pump CHW-P-02HighWO-4821
Preventive maintenance — Generator G-02UrgentWO-4790
Sensor calibration — CH-01MediumWO-4833
Filter replacement — AHU-07LowWO-4772
Reef Value is a Saudi technology company headquartered in Riyadh and an authorized IBM Business Partner for IBM Maximo Application Suite. We work with asset-intensive organizations across the Kingdom that are moving toward more efficient asset management and greater use of data and technology in decision making.
MASManaged Asset Services: our operating model for everything after go-live
MaximoIBM Maximo Application Suite: the system we license, launch and operate for your organization
RiyadhA team that knew the Saudi field and its contracts before offering its services
Our Services
What we operate for you once Maximo is installed
Six services delivered under clear service commitments and full visibility for the client at all times. Start with what you need today and expand when you are ready.
IBM Maximo Application Suite licensing
Right-sized licensing for your organization: choosing the applications and AppPoints you actually need, and managing renewal with no shelfware and no surprises, from an authorized IBM Business Partner.
Stage 1 · LicenseRequest a licensing estimate ↗
Launch: deployment, data readiness and integration
Deploying the suite the way that fits your organization (IBM Cloud as a service, on-premises, or hybrid), preparing the asset register, location hierarchy and maintenance plans, and integrating with the systems you already run.
Stage 2 · LaunchRequest a launch plan ↗
Adoption — Arabic-first
Enablement designed for the field: illustrated Arabic guides, workflows in your teams’ language, and tracking of actual usage (who logs work orders and who does not). Adoption decides the return on investment, so it is a stage in its own right.
Stage 3 · AdoptRequest a free consultation ↗
Maximo training programs
Structured training programs for organizations and individuals, in Arabic and English, built around roles rather than screens: maintenance planner, field supervisor, asset manager and system administrator, so capability stays inside your organization.
Stage 4 · EnableRequest a training program ↗
Operate and managed support
System, user, permission, update, backup and monitoring administration under written service commitments, an Arabic support desk, and full visibility for the client throughout operations.
Stage 5 · OperateRequest an operations proposal ↗
O&M contract KPIs and command centers
A contract KPI catalogue inside Maximo, deductions and monthly reports computed from the same system data, and a command center that brings asset health, work orders and SLA performance into one view you can run today with.
Spans all stagesReview your contract with us ↗
How We Work
The MAS Method — five stages
Managed Asset Services is our operating model, delivered in five connected stages: from the first license to stable day-to-day operations.
01
License
Right-sized IBM Maximo Application Suite licensing. No shelfware, no surprises at renewal.
02
Launch
Deployment, asset data readiness and integration with the systems you already run.
03
Adopt
Arabic-first enablement designed for the field. Adoption decides whether the investment returns, so we deliver it as a stage in its own right.
04
Enable
Structured Maximo training programs for your teams, so capability stays inside your organization rather than with the vendor.
05
Operate
Managed support under clear service commitments, with full visibility for the client throughout.
What We Stand For
Five commitments that govern how we work
Built for contract reality
Our team comes from inside Saudi facilities and asset operations: maintenance planning, service level agreements, and the KPI and deduction models that operations and maintenance contracts are measured by. We configure Maximo around the numbers you are held accountable for.
Building Saudi capability
We run structured Maximo training programs for organizations and for individuals, in Arabic and English. Knowledge transfer is written into how we deliver, and developing national talent in enterprise asset management is part of why this company exists.
Arabic-first, by design
Your teams work in Arabic. So does the training, the documentation, the support desk and the workflows we build around them.
From reporting to decisions
Our command centers bring asset health, work order flow, SLA performance and contract KPIs into one operational view, so leadership can run today rather than review last month.
Engineering in-house
Reef Value operates Reef Solutions, our enterprise software division. Integrations, extensions and custom applications are built by our own engineers, alongside your Maximo investment.
Clarity with the client
Written service commitments, KPIs computed from the system rather than manual sheets, and full visibility into what is happening across your assets throughout operations.
Sectors
Asset-intensive organizations need more than implementation
From government entities delivering Vision 2030 operational efficiency targets, to facilities management, higher education, utilities and water, energy, transport, manufacturing, healthcare and real estate.
01Government entities
Vision 2030 operational efficiency targets are measured by assets managed with data, not reports.
02Facilities Management
Facilities operations and intelligent command centers, a sector with its own site within the Reef group.
Reef Facilities website ↗
03Higher Education
University campuses with large asset portfolios and multiple operating contracts that need a single standard.
04Utilities and Water
Networks and plants whose failures cannot wait, with assets spread across vast areas.
05Energy
Generation, transmission and distribution with critical assets whose availability is measured in minutes.
06Transport
Metro, rail, ports and fleets with scheduled maintenance governed by operating commitments.
07Manufacturing
Production lines that need predictive maintenance and spare parts ready before they are needed.
08Healthcare and Real Estate
Hospitals, complexes and real estate portfolios with assets whose services never stop.
MAS Care
Coming soon
One place where our client knows where everything stands.
We are building a unified portal for Reef Value clients: project progress, who is responsible and how to reach them, what is required from you, your tickets with response and escalation times, your documents, an Arabic knowledge base, and instant smart replies. What you see here is a design screen, not the product; the launch will be announced on this page.
- Where your project stands, stage by stage
- Who is responsible for you and how to reach them
- Tickets with response times and automatic escalation
- Your documents and contracts in one place
- An Arabic knowledge base and instant smart replies
Contact Us
Start with a free consultation
Tell us where Maximo stands in your organization today, or where you intend it to start, and we will come back within one business day with a clear first step. No commitment.
WhatsApp — fastest
Headquarters
Riyadh — Al Aarid Business Center, Office No. (2), Al Mansurah Dist. 12684